Efes Iraq

Efes Iraq, founded in 2005, is part of Anadolu Efes’ international soft drink operations. As Coca‑Cola’s official bottler in Iraq, the brand delivers high-quality beverages across the country, supporting social connections and shared moments through its presence in daily life, sports, and cultural events.

To engage Gen Z authentically, we pivoted toward dynamic storytelling with backstage festival footage, matchday reels, and local stories, tailor-made for TikTok, Reels, and Live formats. In just eight months, followers rose by 99%, reach expanded by 200%++, and engagement spiked 3.5×, turning Efes into a vibrant digital ceremony for youth culture.